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This ground-breaking Research Agenda provides unique insight into the evolution and development of service marketing. Expert contributors present an in-depth overview of the current state of the field, and critically analyse the diverse range of future directions available to researchers.

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Monograph Book

If Design is about forming materials, then what are the materials of Service Design? In this ground-breaking book, Johan Blomkvist, Simon Clatworthy and Stefan Holmlid explore this question by establishing a discourse around the materials of service design, discussing materials as a means to explore what service design is and could be.

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Monograph Book

This engaging Research Handbook presents a fresh look at how to improve project performance for the project sponsor, client and end user using a number of empirical research studies. Focusing on project performance concepts and methods, the Handbook provides a fresh look at successful project completions, achieving project objectives, on-time or ahead of time project completion or delivering within budget.

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Handbook
Integrating and Extending Research
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Whilst innovation has traditionally focused on manufacturing, recently research surrounding service innovation has been flourishing. Furthermore, as consumers become ever more sophisticated and look for experiences, a research field investigating this topic has also emerged. This book aims to develop an integrated approach to the field of experience and services through innovation by showing that it is necessary to take several factors into account. As such, it makes a substantial and compelling contribution to the interdependencies between innovation, services and experience research.
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Monograph Book