The Encyclopedia of Tourism Management and Marketing is, quite simply, the definitive reference work in the field. Carefully curated by leading tourism scholar Dimitrios Buhalis, this is the largest tourism management and marketing ontology that has ever been put together and offers a holistic examination of this interdisciplinary field. New entries will be added every month and PDF downloads will be available once the Encyclopedia is complete.
Charged with developing learning, teaching and assessment practices that go beyond delivering discipline-specific subject knowledge, the demands on entrepreneurial educators have increased in recent decades. This guide will help educators develop more entrepreneurial graduates by demonstrating how they can equip learners with key competencies such as team working, creativity, problem solving, and opportunity recognition.
This definitive Research Handbook explores the restructuring strategies of globalised firms, bringing together a wide range of topics from export exit, subsidiary divestment and market re-entry to relocation, offshoring and backshoring.
This book is about innovation ecosystems, Clusters of Innovation (COI) and the Global Networks of Clusters of Innovation (GNCOI) they naturally form. What is innovation and why is it important to us? Innovation is nothing less than the ability for constructive response and adaptation to change. The cause and catalyst for that change is frequently identified as technology and its unceasing pressure to improve on existing solutions and address unmet needs. The last decade has painfully demonstrated that exogenous environmental shocks are also sources of change that call for innovative responses, ranging from the obvious challenges such as global warming and Covid-19 to the more subtle social and political perturbations of our time.
This Handbook provides a comprehensive study of research, practice and policy at the nexus of accounting and sustainability, or sustainable development. Chapters explain key drivers of developments at the nexus, critique those developments, summarise the findings of research on key themes in the field, and suggest areas for further research, offering evidence-based practice and policy solutions.
Product counterfeits and other brand infringements represent a growing and substantial risk to firms, consumers, and society. While policing such illicit activity is important, there is much that firms can do to protect themselves and their customers. Grounded in field research and practice, this book presents a total business solution approach to brand protection that enables firms to prevent infringement from occurring and respond efficiently when it does.
How and why does job stress manifest as negative emotions, disordered thoughts, deleterious behaviors, and physical illness? How can positive outcomes like growth and mastery be encouraged instead? Job stress theories provide insights that guide practical decision making on how to mitigate the negative effects and promote the positive outcomes for organizations and individuals. This book provides a review of empirical research on nearly 100 frameworks and hypotheses regarding job stress, as well as suggestions for the integration and refinement of both popular and overlooked theories.
Identifying customer loyalty as a crucial success factor in contemporary marketing thinking and practice, this innovative Handbook incorporates a rich collection of perspectives on the current topics and research-driven practices in the field. Leading scholars offer an insightful reimagining of the research methods, metrics, and designs for the future of measuring and predicting customer loyalty.
Offering an overview of current issues around design, marketing and management of experiences from the tourist perspective, this comprehensive Handbook critically reviews the key debates and developments within the field. Empirical chapters by international contributors explore a range of perspectives, challenges, opportunities for future research and best managerial practices.
Increasingly, academics are finding that engaging with external stakeholders can be both fruitful in undertaking research and an effective way to impact policy. With insightful and practical advice from a diverse range of contributors, including academics, policy makers, civil servants and knowledge exchange professionals, this accessible book explores How to Engage Policy Makers with Your Research.