Product counterfeits and other brand infringements represent a growing and substantial risk to firms, consumers, and society. While policing such illicit activity is important, there is much that firms can do to protect themselves and their customers. Grounded in field research and practice, this book presents a total business solution approach to brand protection that enables firms to prevent infringement from occurring and respond efficiently when it does.
This timely Handbook on Digital Business Ecosystems provides a comprehensive overview of current research and industrial applications as well as suggestions for future developments. Multi-disciplinary in scope, the Handbook includes rigorously researched contributions from over 80 global expert authors from a variety of areas including administration and management, economics, computer science, industrial engineering, and media and communication.
This cutting-edge Handbook offers a comprehensive introduction to the emerging research field of artificial intelligence (AI) in human resource management (HRM). Broadly mapping AI fields relevant for HR, it not only considers the more well-known areas of machine learning and natural language processing, but also lesser-known fields such as affective computing and robotic process automation.
Breakthroughs in science and technology increasingly happen outside of firms in informal interorganizational communities of innovators. The effort of a group on a specific topic across firms, expertise, and geography can function as an emergent organizational form, capable of great productivity. Using data from computer science, basic research, and management strategy to identify and study these intense clusters of innovators, or “knowledge communities,” this book illuminates the new organizational logics that govern such collective success.
Technology is not just limited to technology companies, it impacts sectors such as healthcare, agriculture, and security. In the last few decades, countries, too, have started developing technologies or integrating technologies into their systems. As a result, all countries, regardless of size, need to understand the management of engineering and technology concepts. Digital Transformations reviews fundamentals and applications through existing and emerging technologies all around the world.
This comprehensive and engaging Research Handbook provides a full examination of the modes and mechanisms of international knowledge transfer. Furthermore, it also provides in-depth insights into international knowledge transfer related challenges faced by multinational enterprises (MNEs).
Providing a coherent and multidisciplinary approach to digitalization, this Modern Guide aims to systematize how the digitalization process affects infrastructure-based industries, including telecommunications, transport, energy, water and postal services.
This important book considers the ways in which small and medium-sized enterprises (SMEs) can thrive in the age of big data. To address this central issue from multiple viewpoints, the editors introduce a collection of experiences, insights, and guidelines from a variety of expert researchers, each of whom provides a piece to solve this puzzle.
This book discusses technology policy and innovation policy from an international perspective, with a particular emphasis on the policies of the United States and the United Kingdom. The importance of these policy areas, as well as their relationship to one another, is a unifying theme throughout, and this relationship is illustrated through an integrating policy framework.