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A Total Business Solution Approach
Edited by
Jeremy Wilson
Product counterfeits and other brand infringements represent a growing and substantial risk to firms, consumers, and society. While policing such illicit activity is important, there is much that firms can do to protect themselves and their customers. Grounded in field research and practice, this book presents a total business solution approach to brand protection that enables firms to prevent infringement from occurring and respond efficiently when it does.
Monograph Book
Strategies, Platforms, Technologies, Governance and Societal Challenges
Edited by
Sabine Baumann
Handbook
Edited by
Stefan Strohmeier
Handbook
The Hidden Structure of Technology
Monograph Book
New Tools and Methods for Mining Technological Intelligence
Monograph Book
Handbook
Monograph Book
Data-Driven Growth in Small and Medium-Sized Enterprises
Monograph Book
Monograph Book
An International Perspective
Monograph Book