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Edited by Francisco J. Carrillo and Cathy Garner

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Sirkku Juhola

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Francisco Javier Carrillo and Cathy Garner

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Edited by Francisco J. Carrillo and Günter Koch

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Colin Turner

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Francisco Javier Carrillo and Günter Koch

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Paul Hibbert

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Eli Avraham

The purpose of this paper is to propose a theoretical framework that explores how advertisers attempt to establish affinity between destinations and British and American audiences. The proposed framework consists of four spheres, five techniques, two message strategies and four means. This framework will be presented through a qualitative content analysis of 103 cases, selected from almost 2500 print advertisements and YouTube videos. The print advertisements were published in four major tourism magazines between 2007 and 2019. Besides the theoretical contribution, a study of audience affinity that analyses many cases might be helpful for marketers and policy makers, giving them ideas of how to reach and touch specific audiences.

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Edited by Miloš N. Mladenović, Tuuli Toivonen, Elias Willberg and Karst T. Geurs

This timely book calls for a paradigm shift in urban transport, which remains one of the critically uncertain aspects of the sustainability transformation of our societies. It argues that the potential of human scale thinking needs to be recognised, both in understanding people on the move in the city and within various organisations responsible for cities.