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Edited by Adam Lindgreen, C. A. Di Benedetto, Joëlle Vanhamme and John Nicholson

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Adam Lindgreen, C. Anthony Di Benedetto, Joëlle Vanhamme and John Nicholson

The idea for this book can be traced back to the editor’s desk at Industrial Marketing Management. The first two authors are the co-Editors-in-Chief of this journal, and they set out to write a series of short editorials aimed at providing guidance on writing and revising research manuscripts to the earlyor mid career business-to-business marketing academic. Working with Peter LaPlaca (former long-time editor of Industrial Marketing Management) and some of the leading authors appearing in that journal, a couple of editorials on successfully writing and revising articles appeared in the pages of Industrial Marketing Management in 2018. As the idea grew, it was clear that there were many other academic career challenges to be faced, as well as many opportunities specific to the business-to-business marketing scholar, and very few resources available for specific guidance or insight.

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Andrew Johnston and Robert Huggins

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Andrew Johnston and Robert Huggins

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Annika Zorn, Jeff Haywood and Jean-Michel Glachant

The introduction discusses how the digital trend that has substantially disrupted other sectors is transforming the higher education sector or even posing a threat to academic institutions’ core business. What could be the rationale for higher education institutions to incorporate a comprehensive digital agenda into their core strategy? Outlining the main developments over the past years in the areas of education, research and knowledge sharing, the authors argue that academic institutions are still far from grasping the full potential of what the digital offers to the academy. Not only does the adoption of online and open practices allow universities to respond to major challenges facing them today, but a digital vision also allows higher education institutions to re-define their role in society. Subsequently, the authors outline how the examples discussed in the book, stemming from a variety of academic contexts, will enrich our understanding of what ‘moving online’ might entail and how to make it work in practice.

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Edited by Ulla Hytti, Robert Blackburn and Eddy Laveren

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Aldo Geuna and Federica Rossi

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Aldo Geuna and Federica Rossi

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Aldo Geuna and Federica Rossi

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Aldo Geuna and Federica Rossi