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Wided Batat

In this book, I offer new lenses to decode the youth market from the perspective of digital natives and their youth consumption cultures. Whether you are a researcher, a student, a business professional, or a brand manager, you will find in this book novel tools and a new segmentation method that can help you deal effectively with this paradoxical, digital, emotional, ethical, and collaborative youth group.

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Edited by Nicolas Papadopoulos and Mark Cleveland

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Nicolas Papadopoulos and Mark Cleveland

We have made elsewhere the claim that ‘place’ is an omnipresent, central, and critical part of human life, and one of many sources on the Internet (www.rhymezone .com, 2020) conveniently provides a partial list of no fewer than 486 common phrases that include ‘place’ and help to show how true that claim is.

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Edited by Margherita Pagani and Renaud Champion

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Margherita Pagani and Renaud Champion

“How can artificial intelligence create value in a sustainable way for my business?” is nowadays more than ever the hot topic that every responsible manager needs to cope with to make sure his/her company stays competitive in a highly technology-driven world. For several years there had been many predictions about how artificial intelligence (AI) would change the way we work and how it would have a profound effect on every area of business. However, most of these speculations are not relying on empirical studies or real-life practice. From a business standpoint, AI is still seen as a very young technology with not enough return on experience. But while most companies are still working on their digital transformation, they all start to realize that their “AI transformation” is no longer a futuristic concept but the next challenge they will have to face.

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Edited by Caroline Elliott, Jon Guest and Elinor Vettraino

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Edited by Fernando Jaramillo and Jay P. Mulki

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Gloria Barczak and Abbie Griffin

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Edited by Ayantunji Gbadamosi and Ayodele C. Oniku

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Gloria Barczak and Abbie Griffin