Browse by title
Adam Lindgreen, C. Anthony Di Benedetto, Joëlle Vanhamme and John Nicholson
The idea for this book can be traced back to the editor’s desk at Industrial Marketing Management. The first two authors are the co-Editors-in-Chief of this journal, and they set out to write a series of short editorials aimed at providing guidance on writing and revising research manuscripts to the earlyor mid career business-to-business marketing academic. Working with Peter LaPlaca (former long-time editor of Industrial Marketing Management) and some of the leading authors appearing in that journal, a couple of editorials on successfully writing and revising articles appeared in the pages of Industrial Marketing Management in 2018. As the idea grew, it was clear that there were many other academic career challenges to be faced, as well as many opportunities specific to the business-to-business marketing scholar, and very few resources available for specific guidance or insight.