Theorists have given strategic and political reasons to expect a relationship from advertising to CSR. Contrary to these expectations, the nearly 30 studies that have tested the relationship from advertising to CSR have yielded evidence that is surprisingly weak. The chapter systematically reviews this literature and conducts its own international panel study. The present findings also suggest the absence of a strong, robust link from advertising to CSR. In a concluding section, this chapter discusses the findings in light of other recent studies of CSR advertising and of CSR adoption motivations.
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Edited by Sabri Boubaker, Douglas Cumming and Duc K. Nguyen
Strategic innovation for sustainable growth: reviews of existing capabilities theories, and new propositions
Driving Congruence in Capabilities
Strategic innovation dynamically brings about strategic positioning through new products, services and business models, and is a dynamic view of strategy that enables a large corporation to maintain its competitiveness and establish sustainable growth. For these reasons, large corporations have to be innovators that can reinforce their existing positions (businesses) through incremental innovation, while at the same time constantly renew or destroy existing business through radical innovation. From detailed reviews of existing capabilities theories (resource-based theory of the firm, dynamic capabilities, and so on), and further theories deeply related to the characteristics of corporate or organizational capabilities and field data on sustainable growth of global corporations, this chapter presents the concept of a “Capabilities Map” derived from existing research into the characteristics of dynamic capabilities responding to environmental conditions such as dynamic temporal shifts and factors of uncertainly.
Driving Congruence in Capabilities
Gerard George, Simon J.D. Schillebeeckx and Teng Lit Liak
This chapter is a reprint from an editorial in the Academy of Management Journal. The article investigates how resources have been discussed and theorized over the last decades and finds that despite their omnipresence in economics, engineering and policy, managerial thought on natural resources is largely missing. Yet, important questions on how firms deal with scarcity of natural resources, how they are managed in a sustainable way, and how they inspire all kinds of organizational action abound. We discuss organizational, institutional and societal responses to scarcity and present ways to continue research on the ‘Grand Challenge’ of natural resources within the field of management. Finally, we present a conversation with Teng Lit Liak, a businessman, politician and environmental champion in Singapore on his perspectives on the natural environment.
Edited by Gerard George and Simon J.D. Schillebeeckx
The book aims to develop thought leadership on managing natural resources and stimulate the emergence of a community of management scholars that will advance research in this exciting area. We invited scholars from around the world to share conceptual and empirical research in which natural resources take centre stage and present 11 chapters that all contribute in important ways to both management theory and thinking as well as to the natural resource agenda. We explicitly draw the connection between the sustainable development goals of the United Nations and natural resources and explore how the chapters in this book address many of these goals in a way that husbands management theory with real impact.
Edited by Jorge A. Arevalo and Shelley F. Mitchell
Jorge A. Arevalo and Shelley F. Mitchell
Melissa Edwards, Suzanne Benn and Mark Starik
As the Decade of Education for Sustainable Development has now concluded, sustainability educators are reflecting on and planning next steps for embedding sustainability in higher education curriculum. Many exemplars of holistic sustainability-integrated management education (SIME) exist, and various techniques and frameworks for embedding sustainability into the curriculum have been developed. Yet business schools have been critiqued for having a dearth of sustainability in the curriculum. This raises an important question regarding how SIME can feasibly and viably thrive in management education. Taking a multilevel, multi-systems view of higher education, many interrelated factors can be attributed to influencing the position a university adopts in its approach to embedding sustainability into the curriculum. In an increasingly complex and marketized system, a business case for SIME is required. Business cases range from a reactionary ‘business as usual’ to a holistically integrated ‘business as unusual’ approach. Using a ‘phase model’ framework the authors analyze various different business cases for SIME, elaborating how varying pedagogical assumptions can lead to starkly different value propositions for SIME. The model can be applied to compare and contrast between multiple business cases and used as a means for positioning and justifying a holistic approach to SIME.