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Gunjan Saxena

Chapter 1 sets the scene for Marketing Rural Tourism: Experience and Enterprise. The emphasis is on placing individual narratives within collective stories with a view to illustrating the ingenuity and sociality of actors involved in selling and performing rurality. The focus is on how rurality is experienced dialectically as a resonance between past life stories (through shared memory) and present life stories that hint at the creative tactics employed by actors in (re)working the place to generate custom and fuel tourists’ imagination.
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  • New Horizons in International Business series

Kaisa Sorsa

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  • New Horizons in International Business series

Edited by John R. McIntyre, Silvester Ivanaj, Vera Ivanaj and Rabi N. Kar

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  • New Horizons in International Business series

Edited by John R. McIntyre, Silvester Ivanaj, Vera Ivanaj and Rabi N. Kar

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  • New Horizons in International Business series

Paul Shrivastava

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  • New Horizons in International Business series

Edited by John R. McIntyre, Silvester Ivanaj, Vera Ivanaj and Rabi N. Kar

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  • New Horizons in International Business series

Edited by John R. McIntyre, Silvester Ivanaj, Vera Ivanaj and Rabi N. Kar

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  • New Horizons in International Business series

Edited by John R. McIntyre, Silvester Ivanaj, Vera Ivanaj and Rabi N. Kar

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  • New Horizons in International Business series

John R. McIntyre, Silvester Ivanaj, Vera Ivanaj and Rabi N. Kar

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Mattias Elg, Per-Erik Ellström, Magnus Klofsten and Malin Tillmar