Browse by title

You are looking at 1 - 10 of 119 items :

  • All accessible content x
Clear All
This content is available to you

Edited by Ada Scupola and Lars Fuglsang

This content is available to you

Robert D. Hisrich and Veland Ramadani

This content is available to you

Edited by Katrijn Gielens and Els Gijsbrechts

This content is available to you

Edited by Katrijn Gielens and Els Gijsbrechts

This content is available to you

Bart J. Bronnenberg

Retailing is an important sector of the economy: it is roughly equal in size to the manufacturing sector, and still expanding in many countries. Why do economies have such a large retail sector and what does it produce? The chapter explores this question by looking at the retail sector through the lens of household production theory. It discusses how structural changes in consumers’ time allocation impact retail strategy, and conversely, how retail innovations that make purchasing and home production more convenient impact the purchasing habits and time use of consumers. In so doing, it connects the marketing literature on retailing to the economic literatures on household economics and on time use. The chapter also provides suggestions for future research into the role of consumer time use on innovation in retailing, and vice versa.

This content is available to you

Edited by Henna Syrjälä and Hanna Leipämaa-Leskinen

This content is available to you

Victoria K. Wells, Diana Gregory-Smith and Danae Manika

This content is available to you

Hanna Leipämaa-Leskinen, Henna Syrjälä and Pirjo Laaksonen

The first chapter revisits the sin of pride in the consumer research debate. While previous scholars have conceptualized pride as an ego-focused emotion that may appear as either negative (excessive) or positive (authentic), our aim is to open up the more discreet facets of pride by taking it into the conditions of scarce consumption. Using narrative methodology, we explore how pride emerges in Finnish nonvoluntary simplifiers (poor consumers) and voluntary simplifiers’ lives. The findings complete prior discussions illuminating two narrative categories of pride in scarce conditions: “forbidden fruit” and “hidden heroism,” which together construct the third facet of pride, “silenced pride.” In conclusion, we discuss how the social and cultural frames of consumption may hinder experiences and expressions of pride.

This content is available to you

Björn Bjerke

This chapter provides an introduction to the rest of the book. It does so by pointing out that it is necessary to act entrepreneurially in today’s world which contains so much genuine uncertainty. It also divides society into different sectors and entrepreneurs into different groups, highlighting the increasing existence and importance of social entrepreneurs. The chapter characterizes today’s society as postmodern and of a knowledge-type, where interpretive thinking has become important. The author’s opinion is presented, that entrepreneurs can only be defined as such in the beginning of new ventures, and that they are not particularly interested in growth and strategic issues. The chapter summarises the book’s focus on there being two alternative kinds of marketing in the beginning of three kinds of business and/or social ventures, before these ventures have reached any kind of clear and accepted form.

This content is available to you

Natalie Mizik and Dominique M. Hanssens