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Malin Brännback and Alan L. Carsrud

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Patricia G. Greene and Candida G. Brush

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Introduction

Global Perspectives

Laura J. Spence, Jedrzej George Frynas, Judy N. Muthuri and Jyoti Navare

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Foreword

Global Perspectives

Edited by Laura J. Spence, Jedrzej G. Frynas, Judy N. Muthuri and Jyoti Navare

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Claire M. Leitch and Richard T. Harrison

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Frank Hoy, Rozenn Perrigot and Andrew Terry

This chapter begins with an overview of the significant role that the franchise model plays in the global economy. Despite the number of enterprises, volume of revenues generated, and jobs created, franchising has received relatively little attention in scholarly publications and in educational programmes. Prior literature reviews are cited, highlighting subjects that have received some attention. Brief previews of the other chapters in the Handbook are provided. The chapter and the entire Handbook are offered as encouragement for further research into franchising.

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Edited by Frank Hoy, Rozenn Perrigot and Andrew Terry

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Edited by Frank Hoy, Rozenn Perrigot and Andrew Terry

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Edited by Mellani Day, Mary C. Boardman and Norris F. Krueger

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Mellani Day, Mary C. Boardman and Norris F. Krueger

The introduction to this handbook presents an overview of issues that will be introduced in the rest of the chapters with respect to the nascent field of neuroentrepreneurship. Entrepreneurship researchers have begun to investigate brain-based research methods; however, hurdles such as a lack of familiarity with and training in neuroscience research design and implementation, along with interpretation of reactions in the brain to stimuli in laboratory experiments, has prevented any wide-scale adoption of these methods. Initial questions that neuroscientists wrestle with, and that those who would focus on brain-based research should consider, such as philosophical stance on brain versus mind and causation, are addressed.