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Cathy Macharis and Gino Baudry

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Edited by Cathy Macharis and Gino Baudry

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Robin Nunkoo

The tourism and hospitality research landscape is constantly evolving and the field is growing in maturity. One of the distinguishing features that dominates this evolution is the proliferation of academic journals. The number of tourism and hospitality journals has increased from less than ten before the 1980s to around 300 in 2017. Within the various articles published in these journals, feature fervent debates on research methodologies and related aspects. Areas of discussion relates to the use of statistical techniques, specific methods related to qualitative, qualitative, and mixed method research and other design aspects of a study. This chapter succinctly summarizes these debates and situates the various contributions that define this handbook within the broader literature in the field.

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Overview of the chapters

Methods and Applications in Marketing Management, Public Policy, and Litigation Support

Edited by Natalie Mizik and Dominique M. Hanssens

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Laboratory experimentation in marketing

Methods and Applications in Marketing Management, Public Policy, and Litigation Support

Angela Y. Lee and Alice M. Tybout

Marketing academics, managers, public policy makers, and litigators often ponder questions that involve relationships between alternative treatments or strategies and people’s responses. Among the variety of research approaches available to them, only experimental designs afford strong causal inferences about such relationships. The chapter reviews the nature of such experiments, discusses the role of laboratory versus field experiments and explores the design of lab experiments along various dimensions.

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Introduction

Methods and Applications in Marketing Management, Public Policy, and Litigation Support

Natalie Mizik and Dominique M. Hanssens

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WHY AREN'T ECONOMISTS AS IMPORTANT AS GARBAGEMEN?

Essays on the Art and Craft of Economics

David Colander

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VISUAL METHODOLOGIES

Theory and Applications

Professor Alexandros Paraskevas

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Shit happens, but you have a job to do!

Insights from When Things Go Wrong

Keith Townsend and Mark N.K. Saunders

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Reviewers

Theory and Applications

Edited by Eve Mitleton-Kelly, Alexandros Paraskevas and Christopher Day