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Edited by Benoît Godin, Gérald Gaglio and Dominique Vinck
Edited by Carsten Lund Pedersen, Adam Lindgreen, Thomas Ritter and Torsten Ringberg
Carsten Lund Pedersen, Adam Lindgreen, Thomas Ritter and Torsten Ringberg
This is a book about big data in small businesses. How do small and medium-sized enterprises (SMEs), with limited resources, thrive in a context abundant with data? To address this central question from multiple viewpoints, we introduce a collection of experiences, insights, and guidelines from a variety of researchers, each of whom provides a piece to solve this puzzle.