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Edited by Carsten Lund Pedersen, Adam Lindgreen, Thomas Ritter and Torsten Ringberg
Carsten Lund Pedersen, Adam Lindgreen, Thomas Ritter and Torsten Ringberg
This is a book about big data in small businesses. How do small and medium-sized enterprises (SMEs), with limited resources, thrive in a context abundant with data? To address this central question from multiple viewpoints, we introduce a collection of experiences, insights, and guidelines from a variety of researchers, each of whom provides a piece to solve this puzzle.
Edited by Margherita Pagani and Renaud Champion
Margherita Pagani and Renaud Champion
‚ÄúHow can artificial intelligence create value in a sustainable way for my business?‚Äù is nowadays more than ever the hot topic that every responsible manager needs to cope with to make sure his/her company stays competitive in a highly technology-driven world. For several years there had been many predictions about how artificial intelligence (AI) would change the way we work and how it would have a profound effect on every area of business. However, most of these speculations are not relying on empirical studies or real-life practice. From a business standpoint, AI is still seen as a very young technology with not enough return on experience. But while most companies are still working on their digital transformation, they all start to realize that their ‚ÄúAI transformation‚Äù is no longer a futuristic concept but the next challenge they will have to face.
Adam Lindgreen, C. Anthony Di Benedetto, Joëlle Vanhamme and John Nicholson
The idea for this book can be traced back to the editor’s desk at Industrial Marketing Management. The first two authors are the co-Editors-in-Chief of this journal, and they set out to write a series of short editorials aimed at providing guidance on writing and revising research manuscripts to the earlyor mid career business-to-business marketing academic. Working with Peter LaPlaca (former long-time editor of Industrial Marketing Management) and some of the leading authors appearing in that journal, a couple of editorials on successfully writing and revising articles appeared in the pages of Industrial Marketing Management in 2018. As the idea grew, it was clear that there were many other academic career challenges to be faced, as well as many opportunities specific to the business-to-business marketing scholar, and very few resources available for specific guidance or insight.