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Albert N. Link and John T. Scott

The paper is an exploratory study of science parks in the United States. It models the history of science parks as the diffusion of an innovation that was adopted at a rapid and increasing rate in the early 1980s, and since then at a decreased rate.

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Adriana Campelo

This chapter examines the origins of branding places and the evolution of brands in terms of geographic locations and purposes. Place branding finds roots in country-of-origin theory and tourism destination image. Types of geographic brands include destination branding, nation branding, city branding and regional branding. The geographic brands adopt particular strategies depending upon motivations and goals. In common, national, regional and city brands have the need of collaboration and the challenge of reconciling many stakeholders. Albeit marketing techniques may vary from one type of geographic branding to another, the underlying aim remains to reach some kind of social and economic development. Place branding comes together with other initiatives of public management such as infrastructure, education, safeness, positive business environment, public–private partnerships and local population involvement.

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Colin Jones and Gimme Walter

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Edited by Adriana Campelo

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Colin Jones and Gimme Walter

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Pedagogical features

In Search of a Multidisciplinary, Innovative and Integrated Approach

Edited by Jorge A. Arevalo and Shelley F. Mitchell

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Introduction

In Search of a Multidisciplinary, Innovative and Integrated Approach

Jorge A. Arevalo and Shelley F. Mitchell

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Introduction

A Comparative Analysis

Tatiana S. Manolova, Candida G. Brush, Linda F. Edelman, Alicia Robb and Friederike Welter

In the introductory chapter to the book we discuss the biological roots of ecosystems and recent work on the entrepreneurship ecosystem concept with a focus on gender. This is followed by a presentation of the chapters in the book and how they collectively elucidate the gendered aspects of entrepreneurial ecosystems and their impact on women entrepreneurs’ growth strategies in different regions around the world. We conclude by summarizing the major insights from this collection of studies and by suggesting some directions for future research.

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David B. Audretsch and Albert N. Link

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Colin Jones and Gimme Walter