This chapter introduces the ‘linguistic turn’ in organizational studies, positioning discourse analysis in the broader paradigm of studies that examine the linguistic and cultural aspects of organizing. The role of language in consolidating experiences and constructing social reality is examined, together with its performative character, showing that language is not exclusively a mental abstraction but is given life by practical communicative actions. Key words: language, social construction, meaning, performative
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Patrizia Hoyer, Chris Steyaert and Julia C. Nentwich
Edited by Anders Örtenblad
This chapter presents the research area and research questions and introduces the remaining chapters of the book. It is argued that while there are quite a few works on how corporate social responsibility (CSR) is practiced in various contexts, there is a need for more research on how CSR should be practiced by organizations in various generalized contexts, and, thus, that there is a need for a contingency model of CSR. A broad, general definition – based on Jeremy Moon’s work – in terms of seven aspects is introduced, and this definition is used as a common starting point for the book, in which the relevance of each aspect is examined for organizations in various generalized contexts. The chapter also presents the research questions for the book, which are to pay attention to and acknowledge the need for examining the relevance of CSR for organizations in different generalized contexts as an emerging research field, to explore the universality of CSR, to offer knowledge (as well as support for further knowledge-seeking) on how the general model of CSR needs to be adapted to become relevant to organizations within particular generalized contexts, and to begin the work on constructing a contingency model of the relevance of CSR for organizations in various generalized contexts.
Nils Wåhlin, Maria Kapsali, Malin H. Näsholm and Tomas Blomquist
This chapter introduces the theme of the book by situating the narrative in an urban context. Through the lens of a ‘cultural turn’ perspective, potential city development avenues for the way ahead are discussed. High expectations are being made in relation to contemporary cities concerning how creativity can raise the imaginative capability among citizens and harness opportunities tied to what we in this book call ‘culture-driven growth’. The underlying assumption is that ordinary people can make the extraordinary happen if given the chance. Urban strategies, nowadays, are beginning to take on this challenge using increasingly sophisticated means by bringing forward ways of organizing that stimulates the sought-after values. In the international context is the European Capital of Culture initiative by the European Union a significant example of such strivings. In this chapter, we outline the characteristics of this large initiative and how these conditions became translated in one of the recent ECoCs – the City of Umeå in Sweden. This case is the centerpiece of our book and having been assessed by the European Union, it has now been forwarded by them as a role model for cities in the future that aspire to the title of European Capital of Culture. According to recent developments of ECoCs, the Umeå strategy of ‘co-creation’ based on the reciprocal dependency between the citizens and the city was formulated in a timely manner and attracted a lot of attention. This provided a good platform for our research project, which this book is based upon, through which we have investigated the pros and cons of such a strategy. The chapter concludes with an explanation of the analytic approach we pursued when conducting our study and how this is dealt with in the different chapters of the book.