This chapter introduces the ‘linguistic turn’ in organizational studies, positioning discourse analysis in the broader paradigm of studies that examine the linguistic and cultural aspects of organizing. The role of language in consolidating experiences and constructing social reality is examined, together with its performative character, showing that language is not exclusively a mental abstraction but is given life by practical communicative actions. Key words: language, social construction, meaning, performative
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Edited by Anders Örtenblad
This chapter presents the research area and research questions and introduces the remaining chapters of the book. It is argued that while there are quite a few works on how corporate social responsibility (CSR) is practiced in various contexts, there is a need for more research on how CSR should be practiced by organizations in various generalized contexts, and, thus, that there is a need for a contingency model of CSR. A broad, general definition – based on Jeremy Moon’s work – in terms of seven aspects is introduced, and this definition is used as a common starting point for the book, in which the relevance of each aspect is examined for organizations in various generalized contexts. The chapter also presents the research questions for the book, which are to pay attention to and acknowledge the need for examining the relevance of CSR for organizations in different generalized contexts as an emerging research field, to explore the universality of CSR, to offer knowledge (as well as support for further knowledge-seeking) on how the general model of CSR needs to be adapted to become relevant to organizations within particular generalized contexts, and to begin the work on constructing a contingency model of the relevance of CSR for organizations in various generalized contexts.