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Constant D. Beugré

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Constant D. Beugré

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Elaine Farndale, Wolfgang Mayrhofer and Chris Brewster

The subject of comparative human resource management (HRM) and its boundaries are established, discussing the role of context in HRM. The question is then raised whether globalisation is making such an analysis increasingly irrelevant as societies seem to converge. To investigate convergence further, the chapter explores levels and units of analysis of comparative HRM. The chapter also outlines the shape and content of the Handbook, which includes theoretical and empirical issues in comparative HRM, the way that these affect particular elements of HRM, and the way that different countries and regions think about the topic.

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Sabri Boubaker, Douglas Cumming and Duc Khuong Nguyen

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Constant D. Beugré

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Shawn Pope

Theorists have given strategic and political reasons to expect a relationship from advertising to CSR. Contrary to these expectations, the nearly 30 studies that have tested the relationship from advertising to CSR have yielded evidence that is surprisingly weak. The chapter systematically reviews this literature and conducts its own international panel study. The present findings also suggest the absence of a strong, robust link from advertising to CSR. In a concluding section, this chapter discusses the findings in light of other recent studies of CSR advertising and of CSR adoption motivations.

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James D. Hart

Whether engaging investors, one’s team, board, customers or audience, effective communication is critical. These exercises aid entrepreneurs in developing communication skills and teach students how to inspire others and craft memorable and impactful stories. Students also learn about the power of stillness and finding one’s voice.

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Edited by Sabri Boubaker, Douglas Cumming and Duc K. Nguyen

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Overview of the chapters

Methods and Applications in Marketing Management, Public Policy, and Litigation Support

Edited by Natalie Mizik and Dominique M. Hanssens

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Laboratory experimentation in marketing

Methods and Applications in Marketing Management, Public Policy, and Litigation Support

Angela Y. Lee and Alice M. Tybout

Marketing academics, managers, public policy makers, and litigators often ponder questions that involve relationships between alternative treatments or strategies and people’s responses. Among the variety of research approaches available to them, only experimental designs afford strong causal inferences about such relationships. The chapter reviews the nature of such experiments, discusses the role of laboratory versus field experiments and explores the design of lab experiments along various dimensions.