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Edited by Mellani Day, Mary C. Boardman and Norris F. Krueger

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Mellani Day, Mary C. Boardman and Norris F. Krueger

The introduction to this handbook presents an overview of issues that will be introduced in the rest of the chapters with respect to the nascent field of neuroentrepreneurship. Entrepreneurship researchers have begun to investigate brain-based research methods; however, hurdles such as a lack of familiarity with and training in neuroscience research design and implementation, along with interpretation of reactions in the brain to stimuli in laboratory experiments, has prevented any wide-scale adoption of these methods. Initial questions that neuroscientists wrestle with, and that those who would focus on brain-based research should consider, such as philosophical stance on brain versus mind and causation, are addressed.

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Edited by Mellani Day, Mary C. Boardman and Norris F. Krueger

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An uphill struggle

A Fitness Landscape Model Approach

Lasse Gerrits and Peter Marks

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Introduction to smart decision-making

Rational Decision-Making within the Bounds of Reason

Morris Altman

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Foreword

Rational Decision-Making within the Bounds of Reason

Edited by Morris Altman

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Terence C. Mills

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  • Elgar Research Reviews in Economics

James Alm and J. Sebastian Leguizamon

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  • New Horizons in Money and Finance series

Mervyn K. Lewis

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  • New Horizons in Money and Finance series

Mervyn K. Lewis