Architecture and Urban Competitiveness
Peter K. Kresl and Daniele Ietri
This chapter examines the origins of branding places and the evolution of brands in terms of geographic locations and purposes. Place branding finds roots in country-of-origin theory and tourism destination image. Types of geographic brands include destination branding, nation branding, city branding and regional branding. The geographic brands adopt particular strategies depending upon motivations and goals. In common, national, regional and city brands have the need of collaboration and the challenge of reconciling many stakeholders. Albeit marketing techniques may vary from one type of geographic branding to another, the underlying aim remains to reach some kind of social and economic development. Place branding comes together with other initiatives of public management such as infrastructure, education, safeness, positive business environment, public–private partnerships and local population involvement.
Edited by Adriana Campelo
Edited by Adriana Campelo
John Rennie Short
This chapter introduces the idea of the Third Urban Revolution and the contemporary urban moment. It outlines how cities are a crucial juncture for political economy and civil society, the setting for new subjectivities and the platform for progressive social change, and provides an introduction to the chapters in the book. Keywords: urban moment, third urban revolution, cities, urbanization
John Stanley, Janet Stanley and Roslynne Hansen
What makes for a great city in the 21st century? If one aspires to a vision like that of Vancouver, as we do, what does it actually mean and how can a city best realise its vision? Questions such as these are the reason for this book, focusing on cities in highly developed western economies and working from a perspective that sees the idea of integrated planning as a core starting point. This chapter outlines some of the important trends we have observed in urban land use transport planning in recent years, such as: a growing sustainability focus; more attention being paid to structural economic changes and how they affect the spatial structure of cities; the growing importance of neighbourhood, adding a local lens to strategic planning; the interest in compact settlement patterns and in how knowledge of built form and travel interactions can be used to promote this settlement pattern; putting transport in its place, as a servant of land use, rather than letting it determine wider urban outcomes ; and, an increased interest in governance and funding. Our interest is in identifying how the growing knowledge base in such areas can be brought together more effectively, to deliver better urban outcomes. This underlines the vital role we see for a broader, more integrated approach to strategic urban land use transport planning. Subsequent chapters explore improved practice in some detail, with extensive use of case study material.