This chapter examines the origins of branding places and the evolution of brands in terms of geographic locations and purposes. Place branding finds roots in country-of-origin theory and tourism destination image. Types of geographic brands include destination branding, nation branding, city branding and regional branding. The geographic brands adopt particular strategies depending upon motivations and goals. In common, national, regional and city brands have the need of collaboration and the challenge of reconciling many stakeholders. Albeit marketing techniques may vary from one type of geographic branding to another, the underlying aim remains to reach some kind of social and economic development. Place branding comes together with other initiatives of public management such as infrastructure, education, safeness, positive business environment, public–private partnerships and local population involvement.
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Edited by Adriana Campelo
Thijs ten Raa
The core instrument of input-output analysis is a matrix of technical coefficients. This input-output matrix orders national accounts by interconnecting the use and make statistics of the different sectors, traces indirect economic effects or multipliers, and is used to map environmental impacts or footprints. At all levels there are issues of its dimension, not only size but also type - commodities or industries - and resolution of these issues requires that statisticians, economists (applied and theoretical), and policy analysts (including environmental) familiarize themselves with each other's work. All contribute various chapters of the handbook and these are interrelated in this introductory chapter.
Edited by Thijs ten Raa
Edited by Adriana Campelo
An International Perspective
Jonathan Corcoran and Alessandra Faggian
Bjørn T. Asheim, Arne Isaksen, Roman Martin and Michaela Trippl
This chapter deals with the role of clusters and public policy in new regional economic path development. New path development is analysed from an institutional perspective by focusing on changes in the wider regional innovation system (RIS), including firms, universities and governmental agencies, and by placing emphasis on the role that public policy can play. We argue that new regional economic path development requires a broad-based policy approach that stimulates cross-fertilizing effects between different industrial activities within and beyond the region. While cluster policies are well-suited to support the growth and sustainment of existing industries, policies for new path development should aim at regional diversification and variety creation, preferably based on existing strengths and expertise in the region. These ideas are central to the Constructing Regional Advantage (CRA) approach. Empirically, the chapter draws on case study research on two new regional economic growth paths in Sweden and Norway, namely the new media cluster in Southern Sweden and the Oslo Cancer cluster. While the first is an example of path renewal through combining knowledge bases, the latter is an example for new path creation based on scientific knowledge. The empirical analysis underlines the role that public policy can play in facilitating new regional economic path development.
Anthony M. Messina
Migration truly is a global phenomenon. Moreover, even in the current challenging economic environment international migration flows of all types are robust. Against this backdrop this chapter executes several tasks. First, it assesses the benefits and costs of each of the four major migration streams: labour, secondary, irregular, and humanitarian migration. Second, it posits a course along which the contemporary politics and policies of migration and immigrant settlement tends to proceed. Finally, it evaluates the appropriateness of framing the phenomenon of contemporary migration within the paradigm of securitization. The central thesis of this essay is that the purported global ‘crisis of migration’ is less of an objective, unrelenting, and universal emergency of unavoidable and unwelcome migration outcomes than it is a subjective, episodic, and selective set of challenges mostly founded upon unrealistic and/or contradictory migration expectations. The pertinent questions posed by contemporary migration and immigrant settlement patterns therefore are not why migration occurs, why do countries tolerate unwanted migration, and how do migrants precipitate societal and/or state insecurity; instead, they are: why don’t more people migrate, why do most migrants settle in relatively few countries, and why are migrants almost universally cast as a threat to states and societies?