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Jon Sundbo and Peter Hagedorn-Rasmussen

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Edited by Jon Sundbo and Per Darmer

Creating Experiences in the Experience Economy focuses on the creation of experience from a business perspective. In doing so, the book establishes a more solid foundation for making better and more complex analyses of experience creation, paving the way for the development of analytically based and innovative experiences in experience firms and institutions. The contributors emphasise that experience creation is not an easy task with a straightforward formula and examine how marketed experiences are constructed, developed and innovated.
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Erik Kristiansen

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Ann Hartl and Malene Gram

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Jan Krag Jacobsen

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Per Darmer and Jon Sundbo

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Jørgen Ole Bærenholdt, Michael Haldrup and Jonas Larsen