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Jannika Mattes and Martin Heidenreich
Knut Koschatzky and Elisabeth Baier
Edited by Martin Heidenreich
Multinational companies are crucial actors in a global knowledge-based economy, combining the advantages of global and locally coordinated production and innovation strategies with specific regional and national factors. This book questions how MNCs can best exploit institutionally embedded knowledge, explores the utilization of external institutionally embedded knowledge in corporate innovation processes, and addresses the challenges of embeddedness.