This chapter discusses how responsible start-ups are met in the health sector. Through following three companies, Voco, Cora and Medicus, we acquire insight into the world of challenges the entrepreneurs have when they introduce their technology/service to the healthcare sector. Using institutional theory, we look at the regulative, normative and cognitive dimension of the institutional framework. We use the term ‘institutional wall’ to denote a dense network of formal laws and regulation, informal norms and knowledge and beliefs that act as barriers for the entrepreneurs to access the market. We find that while there is a positive development in the regulative dimension: both the regulative and the normative dimension are set up to favour larger companies. The founders’ responses to the cognitive dimension indicate a lack of belief in Norwegian technology and thus tough access to finance.
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Elin M. Oftedal and Lene Foss
A Global Resource
Edited by René von Schomberg and Jonathan Hankins
Empowering the Patient
Edited by Tatiana Iakovleva, Elin M. Oftedal and John Bessant
Edited by Diane Nijs
Designing Innovation as Collective Creation
Edited by Diane Nijs
This chapter discusses how companies may use the management of their information and communication technology (ICT) standardization activities to improve competitiveness and innovativeness. Case studies are presented to show different approaches to standardization management adopted by different types of companies in different parts of the ICT sector. The cases illustrate the variety of approaches to standards and standardization that firms and organizations might adopt, relative to several essential factors as drawn from the literature on both standards and innovation. This shows how different strategies emerge depending upon the relative importance of various strategic and tactical factors in participating firms. The chapter concludes by illustrating the variety of approaches to standards and standardization that managers in firms and organizations might adopt.
This chapter reviews the role of standards in creating new knowledge and applying it to products and services. Participation in standards development can add significantly to the knowledge base of innovating firms, but standards can also generate negative effects. How they are developed has a significant effect on their outcomes in terms of stimulating or retarding innovation. Questions of the legitimacy of standards and the role of institutions and rules in reflecting a legitimate consensus of affected stakeholders are also critical is this regard. The chapter explores such fundamentals in terms of their economic implications for several of the key activities and practices associated with innovation, for example research and development, public procurement, intellectual property rights, technology transfer and the creation of market demand.