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Peter Warda and Börje Johansson
Sabrina Fredin and Marina Jogmark
Veronique Schutjens, Nardo de Vries and Anne Risselada
Edited by Franco Malerba, Sunil Mani and Pamela Adams
Pamela Adams, Franco Malerba and Sunil Mani
Franco Malerba, Sunil Mani and Pamela Adams
This chapter examines the case of Tata Motors Limited (TML), one of the leading automotive firms in India’s automotive industry. It demonstrates that TML is a market leader in India’s fast-growing automotive industry. TML fulfils the three market-leadership conditions – market share, global reach and innovation – exceptionally well. The sources of this leadership are described through a series of firm, sector and country level factors. However, maintaining leadership on a continuous basis for a reasonably long time must not be taken for granted. Leadership positions may be easily challenged in a globalized market and potential new leaders may emerge to challenge what is currently presumed to be an unassailable leadership position. For this reason, a leader must continue to be vigilant from the innovation point of view. In this respect, for TML, continued innovation is the accepted corporate strategy.