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Elin M. Oftedal and Lene Foss

This chapter discusses how responsible start-ups are met in the health sector. Through following three companies, Voco, Cora and Medicus, we acquire insight into the world of challenges the entrepreneurs have when they introduce their technology/service to the healthcare sector. Using institutional theory, we look at the regulative, normative and cognitive dimension of the institutional framework. We use the term ‘institutional wall’ to denote a dense network of formal laws and regulation, informal norms and knowledge and beliefs that act as barriers for the entrepreneurs to access the market. We find that while there is a positive development in the regulative dimension: both the regulative and the normative dimension are set up to favour larger companies. The founders’ responses to the cognitive dimension indicate a lack of belief in Norwegian technology and thus tough access to finance.

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Rabi Narayan Kar

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Sanjeeb Kakoty

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Salwa Beheiry and Ghassan Abu-Lebdeh

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Roland Bardy and Maurizio Massaro

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Sandrine Berger-Douce and Christophe Schmitt

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Sanjay Bhale and Sudeep Bhale

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Matthias Klumpp, Sascha Bioly and Stephan Zelewski