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Acknowledgements

A Global Perspective

Maja Konečnik Ruzzier, Mitja Ruzzier and Robert D. Hisrich

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Maja Konečnik Ruzzier, Mitja Ruzzier and Robert D. Hisrich

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Branding in SMEs

A Global Perspective

Maja Konečnik Ruzzier, Mitja Ruzzier and Robert D. Hisrich

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Maja Konečnik Ruzzier, Mitja Ruzzier and Robert D. Hisrich

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Hamid Etemad, Tage Koed Madsen, Erik S. Rasmussen and Per Servais

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Maja Konečnik Ruzzier, Mitja Ruzzier and Robert D. Hisrich

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Consumer purchase behavior

A Global Perspective

Maja Konečnik Ruzzier, Mitja Ruzzier and Robert D. Hisrich

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Maja Konečnik Ruzzier, Mitja Ruzzier and Robert D. Hisrich