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Edited by Caroline Elliott, Jon Guest and Elinor Vettraino

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Edited by Adam Lindgreen, C. A. Di Benedetto, Joëlle Vanhamme and John Nicholson

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Edited by Adam Lindgreen, C. A. Di Benedetto, Joëlle Vanhamme and John Nicholson

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Edited by Adam Lindgreen, C. A. Di Benedetto, Joëlle Vanhamme and John Nicholson

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Adam Lindgreen, C. Anthony Di Benedetto, Joëlle Vanhamme and John Nicholson

The idea for this book can be traced back to the editor’s desk at Industrial Marketing Management. The first two authors are the co-Editors-in-Chief of this journal, and they set out to write a series of short editorials aimed at providing guidance on writing and revising research manuscripts to the earlyor mid career business-to-business marketing academic. Working with Peter LaPlaca (former long-time editor of Industrial Marketing Management) and some of the leading authors appearing in that journal, a couple of editorials on successfully writing and revising articles appeared in the pages of Industrial Marketing Management in 2018. As the idea grew, it was clear that there were many other academic career challenges to be faced, as well as many opportunities specific to the business-to-business marketing scholar, and very few resources available for specific guidance or insight.

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Adam Lindgreen and C. Anthony Di Benedetto

Throughout this book, we have presented a wide range of responsibilities of the business academic: generating ideas, working with Ph.D. students, obtaining research funding, getting published, crossing boundaries and forming alliances with other functional areas and with industry, and making valid societal contributions - all while balancing personal and professional lives. We have attempted to present insights that will be helpful to early and mid-career academics in order to fast-track their career. While we have specifically taken the perspective of the business-to-business marketing academic, we believe that many of the insights will be valuable to academics in any business school department. We conclude with a few final thoughts on several of the key topics we have addressed in previous chapters.

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Andrew Johnston and Robert Huggins

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Andrew Johnston and Robert Huggins

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Edited by Eric W. Liguori and Mark Tonelli

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Peter Edlund