Many facets of place branding, such as identities, image, promotion or sense of place, have been around for a long time. However, the need to analyse their nature in the context of branding and to examine their relationships in detail has grown rapidly in the last decade or so, as places all over the world have put branding activities higher than ever in their agenda. This important new book examines and clarifies key aspects of the recently popularised concept of place branding, expounding many controversies, confusions and discords in the field.
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Branding European Cities and Regions
Edited by Gregory Ashworth and Mihalis Kavaratzis
Edited by Susan McGrath-Champ, Andrew Herod and Al Rainnie
This Handbook deepens and extends the engagement between research concerned with work and employment and labour geography. It links fundamental concepts concerning the politics of place that human geographers have developed in recent years with the world of work.
Bridging Disciplinary Frontiers
Edited by Mari Jose Aranguren Querejeta, Cristina Iturrioz Landart and James R. Wilson
This compact and authoritative book brings together the topical themes of networks and governance to advance understanding of the determinants of local economic development in the context of increasingly global relationships.
Foundations, State of the Art, Future
Edited by Roel Rutten and Frans Boekema
The aim of this book is to present a much-needed conceptualization of ‘the learning region’. The editors scrutinize key concepts and issues surrounding this phenomenon, which are then discussed in the context of recent literature. This unique conceptualization of the learning region presents a state of the art exploration of theories. Leading scholars from across Europe, the USA and South Africa draw upon various disciplines to explain how regional actors perform regional learning.
Edited by Jean-Louis Mucchielli and Thierry Mayer
This book analyses how foreign direct investors choose their locations, whilst exploring the forces which shape international economic geography. Although these two issues are, to some extent, inter-related, researchers have only recently acknowledged the similarity of economic geography and international business approaches to the empirical assessment of likely causes of the degree of spatial concentration observed in many modern industries.
Zoltán J. Ács
This new and original book by Zoltan Acs explores the relationship between industrial innovation and economic growth at the regional level, and reaches conclusions as to why some regions grow but others decline. While the analysis draws on industrial organization, labor economics, regional science, geography and entrepreneurship, the book focuses on innovation and the growth of cities by the use of endogenous growth theory.