Many facets of place branding, such as identities, image, promotion or sense of place, have been around for a long time. However, the need to analyse their nature in the context of branding and to examine their relationships in detail has grown rapidly in the last decade or so, as places all over the world have put branding activities higher than ever in their agenda. This important new book examines and clarifies key aspects of the recently popularised concept of place branding, expounding many controversies, confusions and discords in the field.
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Branding European Cities and Regions
Edited by Gregory Ashworth and Mihalis Kavaratzis
Positioning Colleges and Universities for Future Success
Edited by Madeleine B. d’ Ambrosio and Ronald G. Ehrenberg
This unique volume discusses the management of transformational change in higher education as a key element of success. With input from researchers, presidents, provosts, and other senior leaders of the higher education community, this edited volume explores transformational change in a range of institutions from small teaching and community colleges to large comprehensive research universities.
Edited by Robert L. Clark and Madeleine d’Ambrosio
In this volume, higher education leaders explore the challenges facing colleges and universities operating in today’s environment with constrained budgets and discuss a variety of strategies and solutions being employed to help ensure the ongoing vitality of America’s colleges and universities.
Anthony Patrick Ellison
Anthony Ellison cuts through conventional neo-classical interpretations to expose the indispensable contribution of entrepreneurs in driving the market process and, in particular, in accomplishing the deregulation of the transportation, trade, telecommunications and financial regimes both in North America and across the globe. Entrepreneurs have an important role in any economy, but in this seminal study, the author argues that they have played a crucial part in shaping the contemporary global market. Entrepreneurs and the Transformation of the Global Economy situates the emergence of the contemporary global market economy within an historical context.