The International Handbook of Maritime Business is a timely, comprehensive and insightful overview of the key contemporary research issues in maritime business.
Browse by title
Branding European Cities and Regions
Edited by Gregory Ashworth and Mihalis Kavaratzis
Many facets of place branding, such as identities, image, promotion or sense of place, have been around for a long time. However, the need to analyse their nature in the context of branding and to examine their relationships in detail has grown rapidly in the last decade or so, as places all over the world have put branding activities higher than ever in their agenda. This important new book examines and clarifies key aspects of the recently popularised concept of place branding, expounding many controversies, confusions and discords in the field.
Creating an Industry as if the Planet Mattered
Peter E. Wells
This unique book seeks to combine economic analysis with the environmental research to arrive at a comprehensive understanding of the forces that shape change in the automotive industry. It eschews the usual focus on technologies, and gives more attention to the impact of change on the business models and strategies adopted by the vehicle manufacturers, the scope for new entrants, and the implications for policy-makers. This richly textured book concludes that the achievement of a sustainable automotive industry will not be possible with ‘one best way’, but that myriad technologies and business concepts, grounded in the distinct needs of different places and consumers, will be the basis of the future of mobility.
An Evolutionary Approach to Business Strategies and the Natural Environment
Firms adopt a wide variety of ecological strategies, ranging from the development of innovative products with reduced environmental impact to lobbying against governmental attempts to set standards for the way in which firms deal with the natural environment. This book explores this variety and is the first to provide a coherent evolutionary approach to the ecological strategies of firms.
Edited by Alain Fayolle and Paula Kyrö
This book introduces the expanding European dialogue between entrepreneurship, environment and education. It considers the shape, dimensions and horizon of this multidisciplinary landscape in entrepreneurship research. The striking differences and contradictions in entrepreneurial activities, readiness and innovativeness within European countries and the proactive attitude and activities of European competitors impose a demand for a better understanding of the complex dynamics.
Edited by Andreas Georg Scherer and Guido Palazzo
The Handbook of Research on Global Corporate Citizenship identifies and fosters key interdisciplinary research on corporate citizenship and provides a framework for further academic debate on corporate responsibility in a global society.
The Good, the Bad and the Ugly
Subhabrata Bobby Banerjee
This challenging and somewhat controversial book provides a critical perspective on contemporary discourses of corporate social responsibility (CSR). Subhabrata Bobby Banerjee questions the win-win assumptions of CSR and identifies the limits of the good that corporations can do, illustrating that the ability of firms to enhance social welfare is constrained by their current form and purpose; that of a shareholder value maximizing entity.
Edited by Sanjay Sharma and Mark Starik
The role of stakeholders is integral to corporate sustainability as society increasingly demands that corporations play a role in achieving environmental objectives in addition to building shareholder wealth. In the first book to gather cutting-edge research on the interactions between stakeholders and organizations within the context of corporate sustainability, the contributors to this volume provide a diversity of perspectives from North America, Europe, and Oceania.
Anthony Patrick Ellison
Anthony Ellison cuts through conventional neo-classical interpretations to expose the indispensable contribution of entrepreneurs in driving the market process and, in particular, in accomplishing the deregulation of the transportation, trade, telecommunications and financial regimes both in North America and across the globe. Entrepreneurs have an important role in any economy, but in this seminal study, the author argues that they have played a crucial part in shaping the contemporary global market. Entrepreneurs and the Transformation of the Global Economy situates the emergence of the contemporary global market economy within an historical context.