Trust and New Technologies presents versatile new research that illustrates the different roles that trust plays in the marketing and management of new technologies.
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Marketing and Management on the Internet and Mobile Media
Edited by Teemu Kautonen and Heikki Karjaluoto
Conceiving and Marketing Products in the Networking Age
Emanula Prandelli, Mohanbir Sawhney and Gianmario Verona
The book enriches an important debate in management and in academia on the new product development process. It encompasses marketing approaches and is sharply focused on the opportunities that digital technologies have created for involving customers in collaborative innovation, and actionable recommendations for putting collaborative innovation to work.
Managing Knowledge in Market Oriented Companies
Gabriele Troilo explores the entire marketing knowledge management process from a unique perspective. He emphasises the fact that in today’s markets, competitive advantage is achieved by companies which are knowledge-based and market oriented.