Browse by title

You are looking at 1 - 2 of 2 items :

  • Industrial Organisation x
  • Economics and Finance x
  • Business 2011 x
Clear All Modify Search
You do not have access to this content

The Marketing Firm

Economic Psychology of Corporate Behaviour

Kevin J. Vella and Gordon Foxall

This book provides an expert analysis of the theory of the marketing firm by drawing upon operant psychology, economic theory and marketing to argue that all firms exist in order to market. The authors explore the nature of bilateral interdependence and suggest a framework to analyse the collaborative and competitive mutually reinforcing relationships within which the firm acts.
You do not have access to this content

Entrepreneurship and the Creative Economy

Process, Practice and Policy

Edited by Colette Henry and Anne de Bruin

Entrepreneurship and the Creative Economy contains a range of theoretical and empirically based research contributions that collectively consider and debate the process, policy and practice of the creative economy.