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Bengt Johannisson

Some contemporary practice theories are not well suited to studying entrepreneurship as ongoing creative organizing. In order to catch the emergence of entrepreneurship, the scholar has to adopt a dwelling mode and immerse themselves into the concrete doings, the practices, of ‘entrepreneuring’, thus amalgamating the researcher and entrepreneur identities. Enactive research thus means that the scholar enacts a real-life venture and uses auto-ethnographic methods to organize the insights being gained. Two enacted, year long, projects, are reported in detail and the methods used and the findings from the research are reported in this thought-provoking book.
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Edited by Robin Nunkoo

As research in tourism and hospitality reaches maturity, a growing number of methodological approaches are being utilized and, in addition, this knowledge is dispersed across a wide range of journals. Consequently there is a broad and multidisciplinary community of tourism and hospitality researchers whom, at present, need to look widely for support on methods. In this volume, researchers fulfil a pressing need by clearly presenting methodological issues within tourism and hospitality research alongside particular methods and share their experiences of what works, what does not work and where challenges and innovations lie.
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Handbook of Marketing Analytics

Methods and Applications in Marketing Management, Public Policy, and Litigation Support

Edited by Natalie Mizik and Dominique M. Hanssens

Marketing Science contributes significantly to the development and validation of analytical tools with a wide range of applications in business, public policy and litigation support. The Handbook of Marketing Analytics showcases the analytical methods used in marketing and their high-impact real-life applications. Fourteen chapters provide an overview of specific marketing analytic methods in some technical detail and 22 case studies present thorough examples of the use of each method in marketing management, public policy, and litigation support. All contributing authors are recognized authorities in their area of specialty.
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How to Keep Your Research Project on Track

Insights from When Things Go Wrong

Edited by Keith Townsend and Mark N.K. Saunders

Research can be a lonely path and there are myriad challenges and problems to face with any research project. In this research methods book, novice and experienced researchers tell stories of when things went wrong in their research projects. Drawing on real life experiences, researchers from post graduate research students to experienced professors will benefit from these insider insights, advice and lessons about the practical difficulties and how they may be addressed. The result is an engaging read and a helpful and reassuring guide to the research process. Arranged as a series of chapters interspersed with vignettes the researchers’ stories provide the reader with insights into different facets and stages of the research process from finding a supervisor thorough designing surveys and conducting interviews and analysing data, to re-writing and dealing with feedback. It will be invaluable for doctoral and more experienced researchers grappling with the realities of undertaking research.