This essential guide, edited by experienced journal editors, is the definitive sourcebook for prospective authors who are seeking direction and advice about developing academic papers in marketing that will have a high probability of publication in the best journals in the discipline. It brings together a wealth of contributors, all of whom are experienced researchers and have been published in the leading marketing journals.
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Edited by David W. Stewart and Daniel M. Ladik
Promise, Application and Pitfalls
Edited by John Storm Pedersen and Adrian Wilkinson
Big data and 'the package' of the digital society is de-mystified in this important book. A group of international experts frame the debates around big data and analyse its impact in different sectors in practice. They also examine whether big data and the digital society can deliver on its promises.
Edited by Daniel Wheatley
The growing diversity of contemporary paid work has provoked increased interest in understanding and evaluating the quality of working lives. This Handbook provides critical reflections on recent research in the field, including examining the inextricable links between working life and well-being.
Problems and Methods, Second Edition
Practice-based approaches to knowing, learning, innovating, and managing have thrived in recent years. Calling upon numerous narratives from a range of research fields, the author offers insight into the many possibilities of practice research, highlighting the inextricable links between humans and technology as the key emergent trend in management studies. Developing an innovative posthumanist approach, this novel book offers a useful and insightful compass for the navigation of practice-based studies through the lens of exemplar vignettes from internationally acclaimed researchers.