This groundbreaking book arrives at a time of growing concern for the future of true scholarship. Calling for coordinated efforts to reorganise the scholarly ecosystem, Morten Huse reflects on the past and looks to the future to uncover a communal approach to scholarship that comprises an open, innovative and impact-driven attitude to research that can change the academic game.
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An Ecosystem and a Sharing Philosophy
Edited by Mike Wright, David J. Ketchen, Jr. and Timothy Clark
This expanded second edition of a classic career guide offers fascinating insight into the publishing environment for the management discipline, drawing on a wealth of knowledge and experiences from leading scholars and top-level journal editors. Responding to the continuing emphasis on publishing in the top journals, this revised, updated and extended guide offers invaluable tips and advice for anyone looking to publish their work in these publications.
Edited by Marin A. Marinov
Recently, emerging economies have contributed significantly to the world economic growth and output. This Research Handbook attempts to fill in the gap of sparse publications on marketing in emerging economies. It addresses diverse issues from a universal as well as regional and country-specific perspective, shedding light on general topics such as data collection procedure equivalence and marketing accountability, and also exploring various contexts like Central & Eastern Europe and India. Comparing the ways in which marketing is performed in emerging and advanced economies, the chapters explore various aspects including business-to-business marketing relationships, the role of multi-cultural markets in marketing and retail marketing of multinational corporations, corporate social responsibility and consumer loyalty.
Multi-Item Scales Crossing Disciplines and Contexts
Edited by Nicole Coviello and Helena Yli-Renko
The Handbook of Measures for International Entrepreneurship Research is a user-friendly collection of multi-item measures developed and used in the research of international entrepreneurship and important areas related to it: international business, entrepreneurship, marketing, strategy, and innovation.
Edited by Mélanie E. Hassett and Eriikka Paavilainen-Mäntymäki
This innovative Handbook demonstrates that there is no single best approach to conducting longitudinal studies. At their best, longitudinal research designs yield rich, contextualised, multilevel and deep understanding of the studied phenomenon. The lack of resources in terms of time, funding and people can pose a serious challenge to conducting longitudinal research. This book tackles many of these challenges and discusses the role of longitudinal research programmes in overcoming such obstacles.
Culture and Negotiated Meanings
Edited by Henriett Primecz, Laurence Romani and Sonja Sackmann
Based on the view that culture is dynamic and negotiated between actors, this groundbreaking book contains a collection of ten cases on cross-cultural management in practice. The cases draw on field research revealing challenges and insights from working across nations and cultures. Each case provides recommendations for practitioners that are developed into a framework for effective intercultural interactions as well as offering illustrations and insights on how to handle actual cross-cultural issues. This enriching book covers various topics including international collaborations across and within multinational companies, organizational culture in international joint ventures and knowledge transfer.
Edited by Rebecca Piekkari and Catherine Welch
This important and original book critically evaluates case study practices and calls for a more pluralistic future for case research in international business (IB) and international management (IM).
Edited by Rebecca Piekkari and Catherine Welch
This innovative Handbook draws together and reflects on the specific methodological challenges that an international business scholar is likely to face when undertaking a qualitative research project.
A New Research Agenda
Economics of International Business sets out a new agenda for international business research. Mark Casson asserts that it is time to move the subject on from sterile debates about transaction cost economies and resource-based theories of the firm. Instead of focusing on the individual firm, the new agenda focuses on the global systems view of international business. A static view of the firm’s environment is replaced by a dynamic view which highlights the volatility of the international business environment. Coping with volatility requires entrepreneurial skills, flexibility and the need to synthesize information on a global basis. To co-ordinate the global system properly, entrepreneurs must co-operate through social networks of trust, as well as competing. Constructing a network of joint ventures, it is argued, is simply not enough.