The widespread international interest in the Nordic region and the mobility of Nordic brand imaginaries call for more research into the global relevance of Nordic place-branding practices. This book offers a timely attempt to unpack the specificity of the Nordic in regard to place branding by gathering different transdisciplinary accounts written by researchers in marketing, tourism, geography, communication, sociology and political science.
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Poetics, Practices, Politics
Edited by Cecilia Cassinger, Andrea Lucarelli and Szilvia Gyimóthy
Edited by Stefano Ponte, Gary Gereffi and Gale Raj-Reichert
Global value chains (GVCs) are a key feature of the global economy in the 21st century. They show how international investment and trade create cross-border production networks that link countries, firms and workers around the globe. This Handbook describes how GVCs arise and vary across industries and countries, and how they have evolved over time in response to economic and political forces. With chapters written by leading interdisciplinary scholars, the Handbook unpacks the key concepts of GVC governance and upgrading, and explores policy implications for advanced and developing economies alike.
Edited by John Armbrecht, Erik Lundberg and Tommy D. Andersson
This book explores and expands upon the core topics in the current academic debate within event management research. Emerging areas and innovative methodologies are organised into three themes: Events in Society, Event Consumers, and the Event Organization.
Edited by Oksana Mont
Evaluating achievements, challenges and future avenues for research, this book explores how new dimensions of knowledge and practice contest, reshape and advance traditional understandings of sustainable consumption governance.
Edited by Russell W. Belk, Giana M. Eckhardt and Fleura Bardhi
With the radical growth in the ubiquity of digital platforms, the sharing economy is here to stay. This Handbook explores the nature and direction of the sharing economy, interrogating its key dynamics and evolution over the past decade and critiquing its effect on society.
Edited by Stephen F. McCool and Keith Bosak
Exploring tourism in an increasingly valuable landscape, this forward-looking book examines the importance of the sustainability of global travel. Leading authors in the field outline the major trajectories for research helpful in developing a sustainable and environmentally-minded industry.
The Essential Companion
Edited by Philip L. Pearce
Comprehensive and accessible, this Companion offers a thorough investigation into both traditional and fresh topics in tourist behaviour and experience. Arranged chronologically, the chapters examine tourist experience from the very idea of a tourist visit to the aftermath of returning home.
Connectivity-based Regional Development
Innovation and entrepreneurship are often considered two sides of the same coin. But are the links between innovation and entrepreneurship as inextricable as we think? From Innovation to Entrepreneurship questions this seemingly interdependent relationship, highlighting the different requirements of innovation and entrepreneurship. This book disentangles theories of innovation and entrepreneurship, empirically revealing the overlaps and differences between them. Demonstrating that the pursuit of entrepreneurship is the key to economic development, Yasuyuki Motoyama explores the concept that people are at the heart of entrepreneurship ecosystems.
Designing Innovation as Collective Creation
Edited by Diane Nijs
Articulating and illustrating how experience design can unlock experience innovation, this book offers a fresh perspective on effectuating corporate, public, social and whole system innovation by design. The book makes several contributions to the fields of innovation and design thinking by taking complexity science as its scientific point of reference. As such this is a highly provocative book for scholars, practitioners and students in the field of change and innovation.
Integrating and Extending Research
Edited by Ada Scupola and Lars Fuglsang
Whilst innovation has traditionally focused on manufacturing, recently research surrounding service innovation has been flourishing. Furthermore, as consumers become ever more sophisticated and look for experiences, a research field investigating this topic has also emerged. This book aims to develop an integrated approach to the field of experience and services through innovation by showing that it is necessary to take several factors into account. As such, it makes a substantial and compelling contribution to the interdependencies between innovation, services and experience research.