This cutting-edge Research Agenda for Place Branding explores ideas and debates that inform a refreshing take on the future of place branding and marketing. It argues that we are at a juncture where the logical and sensible step is to push the ‘reset button’ on such activity and fully reconsider its purpose and goals.
Browse by title
Edited by Maria Gravari-Barbas
This timely Research Agenda moves beyond classic approaches that consider the relationship between heritage and tourism either as problematic or as a factor for local development, and instead adopts an understanding of heritage and tourism as two reciprocally supported social phenomena that are co-produced.
Understanding Lived Experiences
Edited by Emma Bell, Sorin Gog, Anca Simionca and Scott Taylor
This book brings together analyses from across the social sciences to develop an interdisciplinary approach to understanding spiritualities and neoliberalism. It traces the lived experience of social actors as they engage with new and alternative spiritualities in neoliberal contexts. The purpose of the book is to provide specific insights into how neo-liberalism is resisted, contested or reproduced through a transformative ethic of spiritual self-realization.
Edited by Songshan Huang and Ganghua Chen
Covering a wide range of current issues, this comprehensive Handbook explores the links between tourism as a dynamic tertiary industry and China as the world’s most influential tourism market and destination.
Poetics, Practices, Politics
Edited by Cecilia Cassinger, Andrea Lucarelli and Szilvia Gyimóthy
The widespread international interest in the Nordic region and the mobility of Nordic brand imaginaries call for more research into the global relevance of Nordic place-branding practices. This book offers a timely attempt to unpack the specificity of the Nordic in regard to place branding by gathering different transdisciplinary accounts written by researchers in marketing, tourism, geography, communication, sociology and political science.
Edited by Oksana Mont
Evaluating achievements, challenges and future avenues for research, this book explores how new dimensions of knowledge and practice contest, reshape and advance traditional understandings of sustainable consumption governance.
Edited by Stephen F. McCool and Keith Bosak
Exploring tourism in an increasingly valuable landscape, this forward-looking book examines the importance of the sustainability of global travel. Leading authors in the field outline the major trajectories for research helpful in developing a sustainable and environmentally-minded industry.
Designing Innovation as Collective Creation
Edited by Diane Nijs
Articulating and illustrating how experience design can unlock experience innovation, this book offers a fresh perspective on effectuating corporate, public, social and whole system innovation by design. The book makes several contributions to the fields of innovation and design thinking by taking complexity science as its scientific point of reference. As such this is a highly provocative book for scholars, practitioners and students in the field of change and innovation.
The Trans-national Strategy and Policy Interface
Colin Turner and Debra Johnson
Infrastructure represents the core underpinning architecture of the global economic system. Adopting an approach informed by realism, this insightful book looks at the forces for the integration and fragmentation of the global infrastructure system. The authors undertake a thorough examination of the main internationalised infrastructure sectors: energy, transport and information. They argue that the global infrastructure system is a network of national systems and that state strategies exert powerful forces upon the form and function of this system.
Collective Action, Social Learning and Transdisciplinary Research
Edited by Frank Moulaert, Diana MacCallum, Abid Mehmood and Abdelillah Hamdouch
The contributors provide an overview of theoretical perspectives, methodologies and instructive experiences from all continents, as well as implications for collective action and policy. They argue strongly for social innovation as a key to human development. The Handbook defines social innovation as innovation in social relations within both micro and macro spheres, with the purpose of satisfying unmet or new human needs across different layers of society. It connects social innovation to empowerment dynamics, thus giving a political character to social movements and bottom-up governance initiatives. Together these should lay the foundations for a fairer, more democratic society for all.