This Handbook provides an overview of neuroscience-driven research methodologies and how those methodologies might be applied to theory-based research in the nascent field of neuroentrepreneurship. It presents the current thinking and examples of pioneering work, serves as a reference for those wishing to incorporate these methods into their own research, and provides several helpful discussions on the nature of an answerable question using neuroscience techniques. It includes concrete examples of new ways to conduct research that can shed light onto such areas as decision-making and opportunity recognition, allowing us to ask different, perhaps better, questions than ever before.
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Edited by Mellani Day, Mary C. Boardman and Norris F. Krueger
A Fitness Landscape Model Approach
Lasse Gerrits and Peter Marks
One of the main challenges facing contemporary society is to understand how people can make decisions together. Understanding Collective Decision Making builds on evolutionary theories and presents an analytical tool to analyse and visualise collective decision making. By combining theoretical research with real world case studies, the authors provide a coherent and conclusive solution to the often fragmented and dispersed literature on the subject.
Marc Goergen, Christine A. Mallin, Eve Mitleton-Kelly, Ahmed Al-Hawamdeh and Iris Hse-Yu Chiu
This multidisciplinary book takes an innovative approach to corporate governance by linking governance and complexity theory. It provides important new insights into why governance systems are failing and what may be done to improve this situation.
Edited by Angela A. Stanton, Mellani Day and Isabell M. Welpe
The ideal firm has been studied over several centuries, yet little is known about what makes one successful and another fail. This pioneering book brings together leading researchers investigating the concept of the firm from a neuroscientific perspective.
Edited by Zoltán J. Ács and Alan Lyles
The effects of obesity have become practically ubiquitous in the US. This book aims to provide an alternative framework through which to explore the important and controversial obesity debate that has spilled over from the medical community. This book is not about obesity as a medical condition, nor does it offer a wide-ranging discussion on the health effects of obesity or the role of the ‘right’ diet.