This book examines the important role of consumer activism in health policy in different national contexts.
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Consumer Groups in the Policy Process
Edited by Hans Löfgren, Evelyne de Leeuw and Michael Leahy
Creating and Capturing Value
This path-breaking book addresses the ongoing implications for traditional pharmaceutical companies and biopharmaceutical start-ups of the realignment of the industry knowledge-base. The theoretical approach draws on the modern theory of the firm and related ideas in order to better define the concept of the business model, which is employed to guide the case studies and empirical analysis in the book.