Place branding as an academic field is both challenging and under explored. In the face of an ever-expanding urban population, this Handbook addresses this knowledge deficit in order to illustrate how place branding can contribute to transforming urban agglomeration into sustainable and healthy areas.
Edited by Adriana Campelo
Edited by Pierre Benckendorff and Anita Zehrer
This comprehensive Handbook provides an international perspective on contemporary issues and future directions in teaching and learning in tourism. Key topics include assurance of learning, development of skills, learning in the field, work integrated learning, sustainability and critical studies, internationalisation, technology enabled learning, links between teaching and research, and graduate student supervision. Within these topics attention is devoted to the discussion of curriculum, pedagogy, assessment, students, educators and trends and issues. The Handbook provides a valuable resource for understanding teaching and learning theory and practice in tourism.
Experience and Enterprise
Gunjan Saxena seeks to encourage a fuller understanding of rural tourism marketing by uncovering the lived experiences and enterprise of different actor groups as they respond to the impact of tourism on their communities and cultural identities. In so doing, the author makes a key contribution to the wider marketing discourse that circulates around place marketing and rural destinations.
Co-creating a European Capital of Culture
Nils Wåhlin, Maria Kapsali, Malin H. Näsholm and Tomas Blomquist
Over the past three decades, the European Capital of Culture has grown into one of the most ambitious cultural programs in the world. Through the promotion of cultural diversity across the continent, the program fosters mutual understanding and intercultural dialogue among citizens, thereby increasing their sense of belonging to a community. This insightful book outlines potential avenues through which culture and creativity can raise the imaginative capability of citizens and harness opportunities tied to what the book calls ‘culture-driven growth’.
Edited by Gry Agnete Alsos, Dorthe Eide and Einar Lier Madsen
The tourism sector – already one of the fastest growing industries in the world – is currently undergoing extensive change thanks to strong market growth and a transition to more experience-based products. The capacity for firms to innovate and adapt to market developments is crucial to their success, but research-based knowledge on innovation strategies in tourism remains scarce. This pioneering Handbook offers timely, original research on innovation within the tourism industry from a number of interdisciplinary and global perspectives.
Edited by Roy Ballantyne and Jan Packer
This Handbook brings together contributions from over forty international experts in the field of ecotourism. It provides a critical review and discussion of current issues and concepts – it challenges readers to consider the boundaries of what ecotourism is, and could be. The Handbook provides practical information regarding the business of ecotourism; insights into ecotourist behaviour and visitor experiences; and reflections on the practice of ecotourism in a range of different contexts.
Edited by Ilde Rizzo and Anna Mignosa
Cultural heritage is a complex and elusive concept, constantly evolving through time, and combining cultural, aesthetic, symbolic, spiritual, historical and economic values. The Handbook on the Economics of Cultural Heritage outlines the contribution of economics to the design and analysis of cultural heritage policies and to addressing issues related to the conservation, management and enhancement of heritage.
Larry Dwyer and Neelu Seetaram
This research review comprises a selection of seminal articles published over the past decade that have significantly advanced the study of tourism economics. The papers have been selected for their theoretical contributions as well as their contribution to informed policy making.
Geoffrey I. Crouch and J.R. Brent Ritchie
Competitiveness and Tourism brings together the key scholarly articles which discuss the challenges of managing, maintaining and enhancing competitive tourism destinations. This authoritative research review covers service sector competition; conceptual models of tourism competitiveness; the measurement and modeling of tourism competitiveness; organizing, planning and management issues; tourism marketing; price competitiveness and demand elasticity; sustainability issues and case studies of tourism competitiveness from around the world.
Edited by Larry Dwyer, Alison Gill and Neelu Seetaram
This insightful book explores the most important established and emerging qualitative and quantitative research methods in tourism. The authors provide a detailed overview of the nature of the research method, its use in tourism, the advantages and limitations, and future directions for research.