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Advanced Imagineering

Designing Innovation as Collective Creation

Edited by Diane Nijs

Articulating and illustrating how experience design can unlock experience innovation, this book offers a fresh perspective on effectuating corporate, public, social and whole system innovation by design. The book makes several contributions to the fields of innovation and design thinking by taking complexity science as its scientific point of reference. As such this is a highly provocative book for scholars, practitioners and students in the field of change and innovation.
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Edited by Nancy Duxbury and Greg Richards

Original and thought-provoking, this book investigates how creative experiences, interactions, and place-specific dynamics and contexts combine to give shape to the expanding field of creative tourism across the globe. Exploring the evolution of research in this field, the authors investigate pathways for future research that advance conceptual questions and pragmatic issues.
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Services, Experiences and Innovation

Integrating and Extending Research

Edited by Ada Scupola and Lars Fuglsang

Whilst innovation has traditionally focused on manufacturing, recently research surrounding service innovation has been flourishing. Furthermore, as consumers become ever more sophisticated and look for experiences, a research field investigating this topic has also emerged. This book aims to develop an integrated approach to the field of experience and services through innovation by showing that it is necessary to take several factors into account. As such, it makes a substantial and compelling contribution to the interdependencies between innovation, services and experience research.
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Edited by Ross Dowling and David Newsome

Ross Dowling and David Newsome present an original, substantial and much-needed contribution to the field which will further our understanding of geotourism in theory and practice. This Handbook defines, characterises and explores the subject through a range of international perspectives and case studies, identifying geotourism as a rapidly emerging form of urban and regional sustainable development.
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After Heritage

Critical Perspectives on Heritage from Below

Edited by Hamzah Muzaini and Claudio Minca

Focusing on the practices and politics of heritage-making at the individual and the local level, this book uses a wide array of international case studies to argue for their potential not only to disrupt but also to complement formal heritage-making in public spaces. Providing a much-needed clarion call to reinsert the individual as well as the transient into more collective heritage processes and practices, this strong contribution to the field of Critical Heritage Studies offers insight into benefits of the ‘heritage from below approach’ for researchers, policy makers and practitioners.
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The Mobilities Paradox

A Critical Analysis

Maximiliano E. Korstanje

The theory of mobilities has gained great recognition and traction over recent decades, illustrating not only the influence of mobilities in daily life but also the rise and expansion of globalization worldwide. But what if this sense of mobilities is in fact an ideological bubble that provides the illusion of freedom whilst limiting our mobility or even keeping us immobile? This book reviews the strengths and weaknesses of the mobilities paradigm and in doing so constructs a bridge between Marxism and Cultural theory.
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Edited by Adriana Campelo

Place branding as an academic field is both challenging and under explored. In the face of an ever-expanding urban population, this Handbook addresses this knowledge deficit in order to illustrate how place branding can contribute to transforming urban agglomeration into sustainable and healthy areas.
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Edited by Pierre Benckendorff and Anita Zehrer

This comprehensive Handbook provides an international perspective on contemporary issues and future directions in teaching and learning in tourism. Key topics include assurance of learning, development of skills, learning in the field, work integrated learning, sustainability and critical studies, internationalisation, technology enabled learning, links between teaching and research, and graduate student supervision. Within these topics attention is devoted to the discussion of curriculum, pedagogy, assessment, students, educators and trends and issues. The Handbook provides a valuable resource for understanding teaching and learning theory and practice in tourism.
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Marketing Rural Tourism

Experience and Enterprise

Gunjan Saxena

Gunjan Saxena seeks to encourage a fuller understanding of rural tourism marketing by uncovering the lived experiences and enterprise of different actor groups as they respond to the impact of tourism on their communities and cultural identities. In so doing, the author makes a key contribution to the wider marketing discourse that circulates around place marketing and rural destinations.
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Urban Strategies for Culture-Driven Growth

Co-creating a European Capital of Culture

Nils Wåhlin, Maria Kapsali, Malin H. Näsholm and Tomas Blomquist

Over the past three decades, the European Capital of Culture has grown into one of the most ambitious cultural programs in the world. Through the promotion of cultural diversity across the continent, the program fosters mutual understanding and intercultural dialogue among citizens, thereby increasing their sense of belonging to a community. This insightful book outlines potential avenues through which culture and creativity can raise the imaginative capability of citizens and harness opportunities tied to what the book calls ‘culture-driven growth’.