Christopher Watts and Nigel Gilbert explore the generation, diffusion and impact of innovations, which can now be studied using computer simulations.
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Computer-based Tools for Rethinking Innovation
Christopher Watts and Nigel Gilbert
Theory, Methodology and Applications
Innovation and Health investigates both the origin and the diffusion of novelty in the field of health. It also provides a critical discussion of the methodology and theory of health economics. Neoclassical and evolutionary elements are combined to produce a comprehensive view of the commodity of ‘health’ beyond a pure ‘market’ perspective. Thus, the intangible dimension of health is taken into account. The methodological framework developed serves as a basis for several theoretical and empirical applications such as the creation of medical knowledge, the evolution of networks and the process of invention, innovation and diffusion in the health care sector.
Creating and Capturing Value
This path-breaking book addresses the ongoing implications for traditional pharmaceutical companies and biopharmaceutical start-ups of the realignment of the industry knowledge-base. The theoretical approach draws on the modern theory of the firm and related ideas in order to better define the concept of the business model, which is employed to guide the case studies and empirical analysis in the book.