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Cover Artificial Intelligence for Sustainable Value Creation
Artificial Intelligence for Sustainable Value Creation
Edited by Margherita Pagani and Renaud Champion
Artificial Intelligence for Sustainable Value Creation provides a detailed and insightful exploration of both the possibilities and the challenges that accompany widespread Artificial Intelligence
Restricted access
Monograph Book
Published:
07 Sep 2021
DOI:
https://doi.org/10.4337/9781839104398
Collection:
Business 2021
Cover The New Consumer Online
The New Consumer Online
A Sociology of Taste, Audience, and Publics
Edward F. McQuarrie
It’s a new world online, where consumers can publish their writing and gain a public presence, even a mass audience. This book links together blogging, writing reviews for Yelp, and creating pinboards for Pinterest, all of which provide ordinary people the opportunity to display their tastes to strangers. Edward McQuarrie expertly analyzes how the operation of taste in consumption has been changed by the Internet and offers a fresh perspective on why websites like Yelp and Pinterest have become so successful.
Restricted access
Monograph Book
Published:
18 Dec 2015
DOI:
https://doi.org/10.4337/9781784716004
Collection:
Business 2015
Cover Trust and New Technologies
Trust and New Technologies
Marketing and Management on the Internet and Mobile Media
Edited by Teemu Kautonen and Heikki Karjaluoto
Trust and New Technologies presents versatile new research that illustrates the different roles that trust plays in the marketing and management of new technologies.
Restricted access
Monograph Book
Published:
31 Oct 2008
DOI:
https://doi.org/10.4337/9781848445086
Collection:
Business 2010 and before
Cover Collaborating with Customers to Innovate
Collaborating with Customers to Innovate
Conceiving and Marketing Products in the Networking Age
Emanula Prandelli, Mohanbir Sawhney, and Gianmario Verona
The book enriches an important debate in management and in academia on the new product development process. It encompasses marketing approaches and is sharply focused on the opportunities that digital technologies have created for involving customers in collaborative innovation, and actionable recommendations for putting collaborative innovation to work.
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Monograph Book
Published:
29 Aug 2008
DOI:
https://doi.org/10.4337/9781848442917
Collection:
Business 2010 and before
Cover Marketing Knowledge Management
Marketing Knowledge Management
Managing Knowledge in Market Oriented Companies
Gabriele Troilo
Gabriele Troilo explores the entire marketing knowledge management process from a unique perspective. He emphasises the fact that in today’s markets, competitive advantage is achieved by companies which are knowledge-based and market oriented.
Restricted access
Monograph Book
Published:
28 Nov 2006
DOI:
https://doi.org/10.4337/9781781954379
Collection:
Business 2010 and before