Place branding as an academic field is both challenging and under explored. In the face of an ever-expanding urban population, this Handbook addresses this knowledge deficit in order to illustrate how place branding can contribute to transforming urban agglomeration into sustainable and healthy areas.
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Edited by Adriana Campelo
Policies, Practices and Positioning
Edited by Per Olof Berg and Emma Björner
This interdisciplinary book details the economic, cultural and social background of the development of Chinese mega-cities, as well as presenting the mechanisms of governance and urban growth strategies. Therein, the main discussion centres on the contemporary practice of city branding and development in China in relation to the rest of the world. This includes the way stakeholders and actors are engaged in city branding; the ‘societal forces’ that impact the city branding process; the way cities compete internationally; and how mega-cities build brands to strategically position themselves globally.
Nations, Cities and Organizations
Edited by Maddy Janssens, Myriam Bechtoldt, Arie de Ruijter, Dino Pinello, Giovanni Prarolo and Vanja M.K. Stenius
This engaging book addresses the question of how diverse communities, whether in a nation, city or organization, can live together and prosper whilst retaining and enjoying their cultural differences. This is a particularly pertinent issue in the context of the modern world where mass migration and immigration are pervasive global phenomena.
Branding European Cities and Regions
Edited by Gregory Ashworth and Mihalis Kavaratzis
Many facets of place branding, such as identities, image, promotion or sense of place, have been around for a long time. However, the need to analyse their nature in the context of branding and to examine their relationships in detail has grown rapidly in the last decade or so, as places all over the world have put branding activities higher than ever in their agenda. This important new book examines and clarifies key aspects of the recently popularised concept of place branding, expounding many controversies, confusions and discords in the field.