The widespread international interest in the Nordic region and the mobility of Nordic brand imaginaries call for more research into the global relevance of Nordic place-branding practices. This book offers a timely attempt to unpack the specificity of the Nordic in regard to place branding by gathering different transdisciplinary accounts written by researchers in marketing, tourism, geography, communication, sociology and political science.
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Poetics, Practices, Politics
Edited by Cecilia Cassinger, Andrea Lucarelli and Szilvia Gyimóthy
The Trans-national Strategy and Policy Interface
Colin Turner and Debra Johnson
Infrastructure represents the core underpinning architecture of the global economic system. Adopting an approach informed by realism, this insightful book looks at the forces for the integration and fragmentation of the global infrastructure system. The authors undertake a thorough examination of the main internationalised infrastructure sectors: energy, transport and information. They argue that the global infrastructure system is a network of national systems and that state strategies exert powerful forces upon the form and function of this system.
Edited by Adriana Campelo
Place branding as an academic field is both challenging and under explored. In the face of an ever-expanding urban population, this Handbook addresses this knowledge deficit in order to illustrate how place branding can contribute to transforming urban agglomeration into sustainable and healthy areas.