The research review discusses important papers in the economics of advertising since the Millennium. It covers embellishments of established theories, newer theories, and empirical testing of both. Topics include informative, persuasive, and comparative advertising, content analysis, targeting, information congestion, signalling, and information disclosure.
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From Colonial Past to Global Reality
Calixto Salomão Filho
This ambitious analysis is centered on the evolution of economic structures in colonized economies, showing the effects of these structures on today’s global reality for all economies, whether they are considered ‘developed’ or ‘underdeveloped.’ The result is an illuminating study of historical restriction and exploitation and its impact on present day markets around the world.
Economic Psychology of Corporate Behaviour
Kevin J. Vella and Gordon Foxall
This book provides an expert analysis of the theory of the marketing firm by drawing upon operant psychology, economic theory and marketing to argue that all firms exist in order to market. The authors explore the nature of bilateral interdependence and suggest a framework to analyse the collaborative and competitive mutually reinforcing relationships within which the firm acts.
Boundaries, Structures and Strategies
Edited by Andrea Colli and Michelangelo Vasta
Taking an historical perspective, this unique book highlights the evolution of the many diverse forms of business enterprise, and discusses the contribution of these different types of firm to the economic growth of Italy.
Martin Chick’s book is a major economic and historical study of the development of electricity and energy policy in Britain, France and the United States since 1945. Using newly available archival material the author draws important comparisons between these countries and includes all of the fuel and power industries.
How the Economics of Competition and Monopoly Took Shape
Edited by Henry W. de Jong and William G. Shepherd
This encyclopaedic work celebrates the scores of leading pioneers who created the modern economic field of industrial organization, at the heart of which lie competition and monopoly, the two great forces that drive modern markets. Their pioneering work has shaped the field’s growing research as well as the past, present and future debates in Europe and America over several centuries. This landmark book includes authoritative entries on all the major figures in both Europe and North America.
Forms, Foundations, Functions, Failures and Figures
Trust deals with a range of questions such as: what are the roles of trust? What can we trust in? Can trust serve as an instrument for the governance of relations? Is trust a substitute, a precondition or an outcome of contracts? The author then goes on to analyse what trust is based on, what its limits are, how it grows and how it can also break down. The role of intermediaries is also discussed.