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Colin Jones and Gimme Walter

The process of firm-level adaptation and survival have historically been of great interest to researchers of firms. However, these researchers have previously been denied an ecological framework within which to study the processes through which individual firms respond to and indeed, modify their individual environments. This book remedies this situation, providing the first comprehensive introduction to organisational autecology, or, the study of individual firms and the environments they interact with and typically modify to ensure their survival. In addition to establishing the theoretical and philosophical foundations of organisational autecology, the empirical application of this new approach is demonstrated and its future application to the domain of organisational studies is contemplated.