The widespread international interest in the Nordic region and the mobility of Nordic brand imaginaries call for more research into the global relevance of Nordic place-branding practices. This book offers a timely attempt to unpack the specificity of the Nordic in regard to place branding by gathering different transdisciplinary accounts written by researchers in marketing, tourism, geography, communication, sociology and political science.
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Poetics, Practices, Politics
Edited by Cecilia Cassinger, Andrea Lucarelli and Szilvia Gyimóthy
Edited by Stephen F. McCool and Keith Bosak
Exploring tourism in an increasingly valuable landscape, this forward-looking book examines the importance of the sustainability of global travel. Leading authors in the field outline the major trajectories for research helpful in developing a sustainable and environmentally-minded industry.
Designing Innovation as Collective Creation
Edited by Diane Nijs
Articulating and illustrating how experience design can unlock experience innovation, this book offers a fresh perspective on effectuating corporate, public, social and whole system innovation by design. The book makes several contributions to the fields of innovation and design thinking by taking complexity science as its scientific point of reference. As such this is a highly provocative book for scholars, practitioners and students in the field of change and innovation.