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The Encyclopedia of Tourism Management and Marketing is, quite simply, the definitive reference work in the field. Carefully curated by leading tourism scholar Dimitrios Buhalis, this is the largest tourism management and marketing ontology that has ever been put together and offers a holistic examination of this interdisciplinary field. New entries will be added every month and PDF downloads will be available once the Encyclopedia is complete.
The recent imperative for online teaching has brought many educational challenges to the fore. Featuring current topics such as accessibility, diversity, and mobile access, this guide contains everything a teacher needs to make a great online course in one read. The author provides step by step instructions for coding classes, appendices with relevant laws and a copyright checklist, a resource list for online course design and a bibliography of theory and applied pedagogy. In addition, techniques to improve engagement for both students and instructors are shared.
Designed as a learning tool to nurture contextual empathy and strategic decision-making capabilities in families-in-business facing internal and external disruptions, Family Business Case Studies Across the World presents a unique collection of case studies from across the globe to create a comprehensive understanding of how family firms can respond to future disruptions.
Answering the strong call for theory application and development in purchasing and supply management (PSM) and supply chain literature, this Handbook is an essential reference that provides extensive guidance on which theories to apply, how to apply them, and when to build theory.
With the paradigm shift in consumption habits during the COVID-19 pandemic accelerating the digital transformation of supply-chain operations, Configured by Consumption is a timely reflection on the technological evolution of production-consumption cycles since the genesis of industrialization. Forward-thinking, it contemplates the digital future of logistics and supply chain operations in the face of evolving consumer demand.
Presenting fascinating new insights on gender and innovation with a central focus on the experiences of women innovators, this book explores different geographic and institutional contexts through a series of in-depth case studies. It investigates how intersecting characteristics such as age, race and ethnicity as well as broader contextual factors enable and constrain the innovation activities and ambitions of women.
Challenging the existing perspectives and models upon which sport management has been founded, this Research Agenda compiles cutting-edge research from expert contributors to offer a new definition of sport management. Examining the evolution of sport management as an academic discipline, this Research Agenda challenges the concepts, theories and standards for what should constitute legitimate future contributions to the field.
Offering a critical approach to digital marketing strategies, this innovative book introduces the ‘phygital’, a new ecosystem that creates a continuum between physical and digital settings to aid the design of successful customer experiences. Combining theory with practical case studies, it provides a timely prediction of the evolution of customer experience and effective means of brand communication in an increasingly phygital era.
