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Edited by Juan Montero and Matthias Finger

Providing a coherent and multidisciplinary approach to digitalization, this Modern Guide aims to systematize how the digitalization process affects infrastructure-based industries, including telecommunications, transport, energy, water and postal services.
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Big Data in Small Business

Data-Driven Growth in Small and Medium-Sized Enterprises

Edited by Carsten Lund Pedersen, Adam Lindgreen, Thomas Ritter and Torsten Ringberg

This important book considers the ways in which small and medium-sized enterprises (SMEs) can thrive in the age of big data. To address this central issue from multiple viewpoints, the editors introduce a collection of experiences, insights, and guidelines from a variety of expert researchers, each of whom provides a piece to solve this puzzle.
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Edited by Margherita Pagani and Renaud Champion

Artificial Intelligence for Sustainable Value Creation provides a detailed and insightful exploration of both the possibilities and the challenges that accompany widespread Artificial Intelligence
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Technology and Innovation Policy

An International Perspective

James A. Cunningham and Albert N. Link

This book discusses technology policy and innovation policy from an international perspective, with a particular emphasis on the policies of the United States and the United Kingdom. The importance of these policy areas, as well as their relationship to one another, is a unifying theme throughout, and this relationship is illustrated through an integrating policy framework.
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How to Fast-Track Your Academic Career

A Guide for Mid-Career Scholars

Edited by Adam Lindgreen, C. A. Di Benedetto, Joëlle Vanhamme and John Nicholson

This insightful book considers the challenges faced by researchers pursuing an academic career. From applying for grants to supervising PhD students, it utilises practical research and real experiences to illustrate how marketing scholars can strike a healthy working balance between teaching and research to find success in academia.
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Robert Tijssen, John Edwards and Koen Jonkers

Driven by European Union policy challenges, this cutting-edge book focuses upon the Regional Innovation Impact (RII) of universities, to analyse the socioeconomic impact that universities in Europe have on their hometowns, metropolitan areas and regions.
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The Global Rise of the Modern Plug-In Electric Vehicle

Public Policy, Innovation and Strategy

John D. Graham

We may be standing on the precipice of a revolution in propulsion not seen since the internal combustion engine replaced the horse and buggy. The anticipated proliferation of electric cars will influence the daily lives of motorists, the economies of different countries and regions, urban air quality and global climate change. If you want to understand how quickly the transition is likely to occur, and the factors that will influence the predictions of the pace of the transition, this book will be an illuminating read.
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Innovation Orientation in Business Services

Scope, Scale and Measurement

Krzysztof Borodako, Jadwiga Berbeka and Michał Rudnicki

This timely book proposes a new perspective on building innovation in companies providing business services. Implementing an innovation orientation paradigm based on six pillars – strategy, organisational culture, human resources, structure and process, marketing, and technology – it sets out a framework for achieving innovation through knowledge management.
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Networks, SMEs, and the University

The Process of Collaboration and Open Innovation

Andrew Johnston and Robert Huggins

Exploring the process of university collaboration from the perspective of small- and medium-sized enterprises (SMEs), this book offers an in-depth examination of the collaboration process, dispelling the myth of the disengagement of these firms. Andrew Johnston and Robert Huggins present a thorough account of how SMEs can ‘unlock the ivory tower’ and gain access to university knowledge to support their own innovation.
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The Technology, Business, and Economics of Streaming Video

The Next Generation of Media Emerges

Eli Noam

Along with its interrelated companion volume, The Content, Impact, and Regulation of Streaming Video, this book covers the next generation of TV—streaming online video, with details about its present and a broad perspective on the future. It reviews the new technical elements that are emerging, both in hardware and software, their long-term trend, and the implications. It discusses the emerging ‘media cloud’ of video and infrastructure platforms, and the organizational form of such TV.